Human centered design

Product design has evolved in the last decades to instead of being a “product” it has personified. Designers are bringing them to life by giving them characters, attitudes and behaviours so that they can interact with our daily life. With the help of rapid technology evolution and growth the “man-machine relationship” has grew inseparable since that we have grow increasingly dependent on them.
In David Kelly’s video he brought to us ideas that further close in the gap between man and technology such as the office cubical which has been never changing for decades, that are mono colour, dull and boring; after re-designing it with the “human centered design” concept in mind into an interactive work space that also incorporates natural elements such as “The flower in the vase that wilts when you leave in disappointment”. The aim of this project was to design a cubical that is more suitable for a human need, the addition of the “homy touches” such as the fish tank, hamoc, and the punching bag with the boss of your chose (which is great humour).
Not only has the design in the product evolved, but also the design process. To put these “human centered design” into practice, designers now put more consideration into the ergonomic of the product and actually really experience the product themselves.
The method that designers communicate their products has also went through a big improvement of being 3D models and 2d rendering, it has stepped up a level into other forms of presentation that gives its audience a better idea of the personality of the product.