I think this silver award winning product solves alot of problems of having quality fine wine experiences where its not possible. but mostly it solves the problem of wasting disposable cups as this wine glass is reuseable and 100% recycleable. and overall it really changes the image of "plastic" of being a poor and unstable material.
analysing the visual element of a product can really make a difference in a design being good or bad reguardless of the function. if a product looks bad then it is really hard to persuade people to buy it.